Turn It Up 2014 Turn It Up is a feature length celebration of the electric guitar Hosted by Kevin Bacon, the film explores mankinds passion for the electric guitar, amp its effect on artists, everyday players, pop culture, history, and even politics Turn it Up is the STORY of the electric guitar, from the invention in the 1930s to its golden years, right through the phenomenon of the Guitar Hero video game and digital guitars of the future But, its also a series of guitar STORIES, where well meet all kinds of people from rock stars, to congressmen, CEOs, and teenage virtuosos, to try to understand their emotional connection to their guitars