The Electric Company 1971 1977 The Electric Company, aimed at children ages 7 to 10, was designed to teach basic reading concepts to its young viewers Skits featuring the shows regulars, cartoons, vignettes, and regular features revolved around sound clusters such as ly, sh , oo and punctuation marks On occasion, a fun song was played with the audience challenged to supply the lyrics during the second sing through Through the years, different features were added including Love of Chair 1971 1973, a spoof of Love of Life, The Adventures of Letterman added in 1972, cartoon segments featuring Wile E Coyote and the Road Runner 1973, and Spider Man 1974