Mayor of the Sunset Strip (2003) Through the glitter and the grunge, from The Monkees to Coldplay, Rodney Bingenheimer--a.k.a. Rodney on the ROQ--has reigned over the Los Angeles music scene for over two decades. A constantly evolving fixture as rock fan, journalist, promoter, club owner and radio DJ on KROQ, Bingenheimer has helped advance every adventurous rock mutation--California pop, glam, punk, goth, new wave, alternative--since he first hit the Sunset Strip during its psychedelic 1960s heyday.